CINCINNATI, OH – Herd Racing and Mobile Imprint, a Cincinnati-based technology company specializing in mobile applications for businesses, have joined forces through a cooperative effort to promote both companies in 2012, both firms jointly announced January 18.
Mobile Imprint will assist Herd Racing by expanding the team’s reach to a younger audience by helping the tunnel boat racing team create a mobile app that will thrust the team’s web presence to millions of smart phone users worldwide.
“We are tremendously excited to become a supporting sponsor of Herd Racing and be able to develop a specific app that will help the team reach a new segment of fans that they previously only had limited access to,” said Chelsea Inman, marketing director at Mobile Imprint. “Herd Racing will be one of the frontrunners in the racing industry to have its own mobile app along with a QR scan code and a plan to reach the world’s highly technical smart phone user market. We’re proud to be part of that effort.”
Industry experts estimate that 31 percent of mobile phones in use today in the U.S. are smart phones. Currently, more than 73 million Americans have a smart phone and an additional one million smart phones are being activated daily around the world. Since 2007, more than 440 million smart phones have been sold, according to industry sources.
“This partnership with Mobile Imprint is a huge advancement for our team and our desire to reach more people,” said David Wechsler, Herd Racing’s marketing director. “Studies show that 92% of 18 to 24 year olds do not use email any more. They communicate between peers using their phones via text messages, Facebook, Twitter and mobile apps. We are excited to be able to be one of the first racing teams in all forms of racing embrace this growing technology.”
Herd Racing’s agreement with Mobile Imprint will include the team having its own custom mobile app which will allow smart phone users to receive team news feeds, photos, blog posts and other information directly to their phones in real time. The team will showcase QR code marks on its boats, hauler and marketing materials that will allow a smart phone user to capture and download the team’s app at no charge. Fans will also be able to download the team’s mobile app directly from the Herd Racing website as well by simply photographing the team’s QR code with their smart phone.
“Many custom app programs cost $20,000 or more to develop and require constant updating and hosting,” said Herd Racing President Dana Tomes. “Our agreement with Mobile Imprint brings that technology to our team at no cost. We are really excited about being able to promote our racing and outreach efforts to a much larger audience than we have ever been able to reach before.”
Tomes said the Herd Racing team will help promote Mobile Imprint by introducing the company’s services to a new source of potential users by carrying the company’s logos on its website and race boats, as well as helping promote the company’s services through the distribution of printed marketing materials at race events.
“We are confident that our involvement with Herd Racing will open doors for Mobile Imprint in tunnel boat racing and many other forms of racing,” Inman said. “We think this partnership is something we both will want to continue for quite a while.”
Inman said Mobile Imprint will make its app design and hosting services available to all race teams at deep discounts in order to secure more business in the racing realm. To learn more about Mobile Imprint, you can log on to their website at www.mobileimprint.com or by calling them at 855-994-APPS.
Herd Racing’s new mobile app and associated technology is currently in production and will be available for web and smart phone users by early February.
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